AMP Capital ICON Digital Portfolio

AMP Capital (AMP) have a heritage of creating unique iconic digital displays for their shopping centres bringing together the very best of place-making and commercial opportunity to market famous brands.

Since 2014 AMP and Digital Place Solutions (DPS) have collaborated on a number of projects through Sydney, Brisbane, the Gold Coast and Perth. Every project has been different with unique design outcomes addressing the aspirations of the AMP place making designers and the commercial executives.

The Time Piece, rotating pendant digital portrait beneath digital sphere clock with four faces

AMP Karrinyup, WA

Two bold display ICON’s in keeping with the $800 million redevelopment of Karrinyup shopping centre. Each display sympathetic and complimentary to the precinct elements for each along with the audience opportunities.

The Time Piece hangs majestically in the Centre Court delivering a truly iconic blend of rotating digital pendant below a four sided digital timepiece sphere. 1,8ookgs suspended gracefully in centre court. Shrouded in an original custom body. Recognised internationally as an INAVATION Finalist 2020.

INAVATION Finalist 2020, The Timepiece, AMP Karrinyup, WA

The Drop, perfect curve split portrait, 4mm

 

The Drop blends digital display with the stunning new sweeping timber ceiling. The display has a smooth natural curve on each side. Situated and unmissable suspended in a high value shopper movement precinct.

The Drop, AMP Karrinyup, WA

AMP Marrickville Metro, NSW

AMP expanded the popular AMP Metro to include a new adjacent property situated at Smidmore Street. The edgy design and fit-out demanded a fresh canvas for the digital designs. The Ribbon combines the suspended curve face for portrait content including ad loops incorporated with 20 metres of flowing  mesh LED linking the upper and lower levels through the atrium aperture.

The Ribbon, Curve 2.9mm Portrait with 20m length LED mesh feature

 

The Ribbon, Curve 2.9mm Portrait with 20m length LED mesh feature

The project includes two imposing ICONIC portraits know as The Gateway. One each side of the bridge entry in hi-resolution LED.

Gateway ICONIC Portrait, Internal 3m x 1.9m

Gateway ICONIC Portrait, External 3m x 1.9m

 

 

 

 

 

 

AMP Macquarie Centre, NSW

The Concourse is a window to the world above the travellator, established in 2014 linking to the new fresh food precinct. The curved 22 m ceiling mounted display above the shoppers offers creative opportunities for Brands to connect.

Iconic Curved LED – 22m x 3m

The development included two additional displays, Herring Road entrance and Waterloo Road curve billboard.

AMP Macquarie Centre – Herring Road – Panasonic 8m x 2m 6mm Display

Waterloo Rd. Curve Digital 16m x 3.2m, 10mm

 

 

 

 

 

 

 

AMP Pacific Fair, QLD

The Reef and The Wave ICONs epitomise the designers wish to capture curves and waves in the execution of the display’s, in sympathy with the coast and hinterland nearby. In the center of The Reef hang 1,000 glass baubles representing the surf.

Pacific Fair Oculus Atrium – NanoLumens three custom built portraits create a chandelier in 5mm curve LED

Pacific Fair Myer Atrium NanoLumens custom build WAVE portrait banner in 6mm

Pacific Fair Myer Atrium NanoLumens custom build WAVE portrait banner in 6mm

 

 

 

 

 

 

 

 

 

AMP Indooroopilly, QLD

Big is Beautiful. The very large atrium demanded a statement. Elegantly suspended from the complicated skylight location above this ICONIC portrait display dominates and compliments the precinct.

BIG double sided portrait 7m x 4m, with slim form factor

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