GPT Pacific Fair (Broadbeach)
Note: Since completion of this project for AMP Capital, Pacific Fair has moved to GPT.
External LED display Project
PCB Digital (PCB) in collaboration with Digital Place Solutions (DPS) has delivered a brilliant external digital display for Australia’s 4th largest shopping centre, Pacific Fair, Gold Coast, Queensland, Australia.
Situated externally in Pacific Fair’s vast new resort precinct, the location presented specific needs. The north west orientation bathes the location in direct sunlight for a number of hours each day and the positioning of the display over a key door entry is in close viewing distance for shoppers with many viewing angles.
The landscape format LED display is designed in to the building façade, positioned immediately over the entrance to the eastern wing of the centre. This prime location ensures every shopper in the zone is attracted to the marketing messages displayed in high resolution throughout each day. The location demanded high brightness, full external rating and high resolution image capability.
“DPS worked with PCB to develop a high quality LED solution from their product range” commented DPS Co-Founder Stephen Rubie. “With a 7000 Nits specification the high brightness capability delivers impressive brilliant performance both day and night. Likewise, the 6.6mm fine resolution pitch selected, delivers outstanding image quality, especially with shoppers being close as they pass under the location.”
“For this prestige project we worked closely with Yaham to manufacture a quality solution to our specifications, and fully acceptance tested before delivery to the Gold Coast” observed PCB Managing Director Phil Giles. “We are delighted with the outcome, a testament to the right technology for this all-weather location including image resolution that will be relevant for the displays lengthy life cycle.”
- Landscape format; 8.16m Wide x 2.56m High; 20.9 sqm. in face area.
- Nichia 6.6mm diodes.
- 7,000 Nits brightness
- External IP rating
PCB will provide ongoing programmed service for AMP Pacific Fair.