Your Customer Engagement Screens Are Probably Bullshit
One of the things that has bothered me for years about digital signage product marketing is the heavy, almost maniacal use of terms like engagement, experience and immersive by some companies.
It’s this idea and assumption I see repeatedly that putting a touchscreen or some interactive tool in a store or public space somehow makes for an “engaging” interaction, or even better, an “experience.”
Ooooo … an experience!!!
Sometimes, that really happens. A lot of times, it’s bullshit. And you see it in how lonely many of these screens are, after they’ve been switched on and running for a few weeks and months.
USA: Honolulu Airport Brings ‘Wow’ Back To Travel With NanoLumens
In partnership with systems integrator Ford Audio-Video, NanoLumens recently installed honolulu two 44.65’ X 7.28’ NanoLumens NanoSlim LED display solutions at Honolulu International Airport that now serve as the central traveler communications platform for an improved experience.
The Future of Outdoor Advertising
Nadja Lossgott is a Creative Director at AMV BBDO in London. In 2010 she was part of the team that won a Black Pencil for the Trillion Dollar Flyer campaign, and followed up in 2015 with seven Pencils for Guinness’ Sapeurs. Nadja will be a judge on the 2016 D&AD Outdoor Advertising Jury.
In the article below, Nadja explores the past, present and future of Out Of Home Advertising. Whether it’s digital billboards, branded experiences or traditional posters, Outdoor Advertising is here to stay. What’s more, Nadja argues, it will outlast other forms of media which are currently under threat.
NanoLumens at RecRock Resort in Las Veags, Daily DOOH
The new digital canvases, installed by Las Vegas-based National Technology Associates, replace a total of 18 aging video projectors — six per screen — that were costly to operate and maintain, while requiring regular adjustment to the software. Instead, the three new NanoLumens 2.5 mm NanoSlim Engage solutions offer exponentially brighter pictures at lower operating costs, significantly reducing the Race & Sports Book’s HVAC energy costs.
Telstra Makes Hi-Tech LED Call with NanoLumens
The Telstra Customer Insight Centre (CIC) in Sydney is complete, and it looks to be an AV bonanza, spanning 3,600 sqm over the entire second level of Telstra’s 400 George Street office in Sydney.
NanoLumens worked with its regional representative, Digital Place Solutions, and Portland, Oregon-based design firm Downstream to achieve the goal of realising a digitally intimate experience through the creation of three ‘digital connection zones’.
NanoLumens Announces Installation of NanoSlim LED Displays at TD Garden
On display in Legends, TD Garden’s newly renovated and largest restaurant, the new NanoLumens Transparent Visualization display utilizes state-of-the-art nano-optical particle diffusion.
IBM Creates Live Social-Media Analytics for the Aussie Open
In partnership with digital out-of-home specialists Inlink and media agency Mindshare, IBM is using social tracking tools which identify the hottest Australian Open trends on Twitter.
ERV UK Launch Fully Mobile Last Minute Product – ERV Go
In December 2014, ERV UK launched the first fully mobile last minute travel insurance product at Gatwick Airport. ERV Go is available across multiple devices offering passengers the chance to purchase travel insurance right up to the point they board the plane.
Australia’s smartest billboards talk to motorists for Lexus via M&C Saatchi, APN Outdoor + TMS
In an unrivalled execution anywhere in the world, the billboards identify the brand, model and colour of passing vehicles to trigger a personal and playful message to drivers via the digital display, such as “Hey white Audi driver, it’s time to Crossover. This is the New Lexus NX.”
Posterscope’s Top 5 Trends for OOH in 2015
The last couple of years have seen the out-of-home (OOH) industry evolve more rapidly than ever before, but 2015 is set to be the industry’s most transformative year yet. An ever expanding network of digital inventory and increasingly sophisticated targeting technologies are enabling advertisers to increase both campaign efficiency and effectiveness, reaching their audiences in creative and engaging new ways. Here are Posterscope’s top five predictions for what 2015 holds for OOH advertisers. Click here
Samsung CEO sees TV ruling all in Internet of Things
Samsung Electronics CEO and President BK Yoon envisions an interconnected “Internet of Things,” in which everything from your bed to your refrigerator gathers and analyzes data that improves consumers’ lives.
One of these super-smart gizmos should even be able to smell.
5 Core Skills of Disruptive, Visual-Thinking Innovators
“Visual thinking is the foundation for being creative and solving some of the most complex problems,” explained author and founder of Innovation Studio Lisa Kay Solomon. Solomon and Emily Shepard of The Graphic Distillery discussed the key role of visual thinking in innovation at a recent Stanford GSB Mastery in Communication Initiative talk. They share five visual-thinking based skills that disruptive innovators must master:
Sydney Swans and Cellarbrations broadcast live scoreboard on Digital Billboard | APN Outdoor
On Saturday April 19, the Sydney Swans and Cellarbrations kicked off a partnership with leading Outdoor media provider, APN Outdoor, using their digital billboard on Darlinghurst Road in Sydney.
Summit Technologies and Route 802 Launch Mobilenomix
Digital Signage Connection
The new marketing solution drives economic growth by promoting “buy local” messaging through free Wi-Fi, digital place-based advertising and specialized mobile marketing.
How better Wi-Fi will help Burger King sell more burgers
Mobile Commerce Daily
Burger King’s new technology — dubbed Whopper Wi-Fi — is powered by AT&T, and the burger chain claims that it will use the network to create better in-restaurant experiences.
People 33% more alert out of home
Matching the skin conductance highs and lows to actions and places in their daily lives, the research determined that people are significantly more alert outside of the home than in.
Adshel: Being agile with technology is the way forward
When it comes to digital out-of-home media, there needs to be a shift in thinking about time rather than space, according to CEO of Adshel Rob Atkinson.
Installation of the Week
Full-Court 3D Video Mapping Honors Retiring Cavalier
New Report Shows Strength of Digital Place-based Advertising Industry
The sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry
Adshel Australia Digital
Adshel launches its Digital Revolution promotion for new Australian network
Agency profile: Razorfish tailors next-generation mobile experiences for brands
Laura Klepacki Mobile Marketer
As the use of mobile evolves, Razorfish, too, is re-evaluating how to integrate mobile into its own organizational structure so it can best take advantage of emerging opportunities such as voice-activated ads and smartphone sensors.
WinStar World Casino and Resort Creates a 21st Century Experience that only NanoLumens can bring to life
“We wanted to create a stunning visual experience to engage our patrons and draw them into Casino 360. We needed the brightest possible LED displays designed and manufactured to a very specific set of requirements.
Location-based digital signage campaign launches ‘The Lego Movie’ in Australia
Digital Signage Today
In Australia at least — where the movie opened earlier this week — “The Lego Movie” also is getting a big push from digital out-of-home advertising,
4K vendors head to NAB but demand remains tepid
Technology vendors are heading to Las Vegas next week to show off new 4K equipment at the NAB show, but it’s not clear who will be buying.
Billboards alight for The Hunger Games
oOh! Media is setting fire to its Westfield digital screens to promote the release of The Hunger Games Catching Fire movie to DVD.
Set-Top Showdown: Amazon Fire TV Vs. Apple TV, Chromecast and Roku
Wilson Rothman and Joanna Stern
Does the world need a new set-top box? Sure, you may be running out of HDMI slots, but the news today that Amazon is entering the streaming video hardware businesswill be welcome, at least for people who spend a lot of money on Amazon.com
NanoLumens touts three years of making in in America
Dave Haynes 16:9
It is really hard for a North American company to compete to Chinese electronics manufacturers but one of the foils to that is the whole “made it here”pitch.
APN Outdoor gets green light for Auckland CBD digital billboard expansion
APN Outdoor has Auckland Council approval to add four digital billboards around the inner city to its existing site at 350 Queen St.
Mobile Browsing will soon overtake Desktop Internet Usage
Over the last few years, Mobile Marketing has become an essential part of the promotional strategy. As a result optimizing your website for mobile devices is now very important
Microsoft, Google, Comcast among supporters for Wi-Fi access expansion
Charlie Osborne for Between the Lines
In response to the expansion of mobile technology and data-hungry consumers, a number of cable and technology companies have formed a coalition to expand access to Wi-Fi networks.
Florida credit union evolves with digital signage
GTE Financial partnered with Louisville, Ky.-based marketing solution provider Codigo and Norcross, Ga.-based LED display manufacturer NanoLumens to create an immersive and interactive environment for the credit union’s “reinvented” branch.
JCDecaux launches Channel 6
Tying up a network of 1,400 retail and transport located digital screens in the UK JCD launches Channel 6.
Nestle’s David Morgan: Get back to customers or extinction looms
Brendan Coyne ADNEWS
Nestlé’s outgoing head of marketing David Morgan says big brands and their marketers need to ignore the noise and get back to their consumer- focused roots. Setting up his own consultancy, he plans to help firms apply the best of old-school customer-centric marketing to the new digital age.
We’re Changing Digital Signage for Retail with Our Latest Installation
You’ve probably heard NanoLumens discussing digital signage in the retail industry; growing a retail brand with signage and advertisements is not a new concept, but that doesn’t mean that we can’t take a new spin on it. NanoLumens has upped the ante in digital signage for retail stores with our latest installation. We partnered with Gridcast Media, Inc. out of Canada to create the most engaging storefront in Yorkdale Mall for Holt Renfrew, a high-end designer retailer in Toronto, Canada.
Digital signage content should be determined by attention spans Beckie
Digital signage is a familiar concept to the marketplace. Although,without dynamic and effective content there wouldn’t be any need for investing in it.
Can ad-funded digital signage survive the mobile onslaught? Steven Gurley
In 2010, I wrote a white paper entitled “Ad Funded Digital Signage: Is There A Future In It?” That paper discussed how Apple’s 2008 launch of the iPhone 3G and the iTunes App Store was a catalytic event that spawned a new era in mobile communications. The paper went on to describe how this new era in mobile would, over time, severely limit, or perhaps even decimate, the long-term growth prospects of ad-funded digital signage, which is also known as digital place-based signage.
Aust Post gets into the video messages biz AdNews
Australia Post has introduced ‘Video Stamps’, QR code-enabled personalised video message to send with your parcels, just in time for Christmas.
‘Video Stamp’ was conceived by Australia Post’s creative agency Clemenger BBDO Melbourne. It will allow customers to record a 15-second video message to the recipient, who will be able to access it with their smartphone.
How Are Retailers Using Mobile in the Changing Path to Purchase?
Digital has complicated the path to purchase. The orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow. However, the broad model of the sales funnel is still a useful metaphor, and it helps frame the role of mobile advertising in the retail industry, according to a new eMarketer report, “Mobile Advertising in Retail: Tracking the Changing Purchase Path.”
A divide-and-conquer approach to mobile app testing
By Tatyana Mahlaeva
Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation. Mobile Commerce Daily
Saks Fifth Avenue lets consumers add mobile snowflakes to window display
Department store chain Saks Fifth Avenue is giving visitors to its upcoming holiday windows the opportunity to become part of the display through a new mobile site. Luxury Daily
DOOH, Mobile Platforms Partner for Multiscreen Ad Delivery
Digital out-of-home and mobile advertising are a natural pairing, allowing advertisers to engage consumers on the go and near the point of purchase, while also offering more precise measurement through interactivity. Now mobile advertising platforms and digital out-of-home networks are integrating their products to allow real-time, real world, multiscreen ad delivery. Media Post-Digital Outsider
Digital Signage: Don’t Reinvent the Wheel
By, Frank Kenna III
I couldn’t have put it any better than an article in Monday’s The Wall Street Journal, titled, Stop Starting From Scratch. The Marlin Company
Ratio of Ads in a Digital Signage Playloop: Not as Simple as It Seems
Does digital signage improve marketing?
The possibilities for digital signage are already big, but they are still getting bigger. According to a study by Arbitron, 47% of those who have seen a digital signage screen in the past 30 days specifically recall seeing the content. digitalsignage.NET
DPAA Bows First Multi-Network Campaign
This week at the Video Everywhere Summit, the Digital Place-based Advertising Association shared the details of its first multi-network campaign, a pilot program conducted for the Tri-State Ford Dealers in the New York DMA, which generated increased reach and greater efficiency in the complementary TV advertising buy. Media Post Digital Outsider
Digital signage provides ambiance and marketing enhancements
Craig Rathbun, director of Philips Commercial Signage, North America. “The most unique thing about the digital market is content. Don’t use it just to list your menu items and price. They can be so much more — promotion, merchandizing, entertainment. They can be used to engage and create stickiness with customers,” he said. Fast Casual.com
Aeon launches Hong Kong virtual stores
Aeon has tapped MTR Advertising’s e-shopping campaign to help time-pressed passengers shop on the go. Inside Retail Asia
Web Giants Threaten End to Cookie Tracking
The end could be near for cookies, the tiny pieces of code that marketers deploy on Web browsers to track people’s online movements, serve targeted advertising and amass valuable user profiles. The Wall Street Journal
Developing digital DNA
Imagine being first to utilise a brand new technology that allows customers to interact with your store directly, order what they need, and have the product home delivered even before they click off. US drug store, Walgreens, achieved that utopian goal… more than a century ago. Inside Retail
Free WiFi Helps In-Store Sales
According to a recent study from Acquity Group, half of all smartphone owners would feel more confident making a major purchase if they had the ability to use free in-store WiFi to research their purchase. Additionally, 30% of these smartphone owners said they’d be more likely to browse additional items not on their list, and 20% would spend more time in the store. Media Post
Automobile Association UK deepens customer relationships with Windows 8 apps
The Automobile Association UK has created four of its lifestyle guide applications for Windows 8 platforms to reach more consumers and deepen their relationship with the AA. Mobile Marketer
Research: Digital Transformation Seen As Critical By 4 in 5 Execs
Worth a read is a new report on Digital Transformation by MIT’s Sloan School of Management, and Capgemini Consulting.
The research suggests that for 78% of respondents, achieving digital transformation will become critical to their organizations within the next two years. But almost 2/3 of respondents said the pace of technology change in their organization was too slow, and said the biggest obstacle to digital transformation was “lack of urgency.” Sixteen:Nine
Where Does Digital Signage Fit Into Your Business Goals?
Digital signage provides businesses with a dynamic and interactive method of communicating with their customers and employees. But where does digital signage fit into your business goals and what do you hope to gain from the technology? Digital Signage Connection
RMG Rolls Out Office DOOH Network
Digital out-of-home network owner RMG Networks has partnered with Regus, which manages business workspaces in buildings across the U.S. and around the world, to create the RMG Office Media Network. MediaPost News
Millennials crave mobile devices for business and leisure travel
According to a global study release by Expedia.com and Egencia, 32 percent of those 30 and under report using a smartphone and 20 percent report booking on a tablet. That’s compared to just 12 percent for smartphone and 9 percent for tablet for those over 45. Eighteen to 30-year-olds are far likelier than 46-65 year-olds to use mobile devices to enhance their travel experience. Hotel Management
A Kinder, Gentler Airport TSA Screening Checkpoint
Can Mood Lights, Nature Pictures and Piped-in Pandora Ease the Aggravation? A great opportunity to demonstrate place based innovation. The Wall Street Journal
Why a one-Web approach works better than mobile Web
Having an engaging, all-around Web experience across mobile, tablet, desktop and beyond is fast becoming a digital imperative for today’s marketers. Mobile Commerce Daily
Coles launches Pay Tag
Coles will introduce a new contactless credit card this week, as the supermarket chain continues to compete in the digital wallet space.
The Coles Mastercard Pay Tag, dubbed the “sticker” credit card, attaches to the back of a mobile phone and allows transactions under $100 to be processed without signing or using a pin number. Inside Retail
NANOLUMENS introduces the industry’s first six-year, zero failure warranty program
NanoLumens has announced a precedent-setting Six-Year, Zero Failure Warranty Program, effective for all NanoLumens displays purchased from September 1, 2013. NanoLumens
Regal Cinemas leverages SMS for weekly concessions deals
Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program. Mobile Commerce Daily
Path to purchase institute gives top honor to wii u interactive display
The Path to Purchase Institute announced the winners in the 2013 Design of the Times Awards competition Oct. 9 during the Shopper Marketing Expo in Chicago. Digital Signage Today
Social media marketing : The ROI is not MIA
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful. Mobile Marketing Watch