Estée Lauder defined its position as a world leading airport retailer with the development of its multi-brand retail store at Detroit Airport.
Understanding previous customer behaviour, developed the fresh concept of integrating a prominent FIDS display inside the store. Customers concerned they might miss their flight had previously limited store browsing, dwell time and ultimately spend.
Solution, keep them informed. The FIDS is oval in shape and integrated into the fitout architecture. The FIDS can be easily seen from anywhere in the store.
Not satisfied with the FIDS installation alone, the store designers also wrapped an external column with high resolution LED to dynamically showcase brands and offers from the wide range in the Estée Lauder stable.
Finally to ensure the variety of brands available can be easily seen through the store entry NanoLumens developed a special translucent screen suspended from the ceiling providing product details without limiting store visibility.