Telstra Customer Insight Centre (CIC)

Telstra CIC, Sydney

Creation of three Iconic ‘digital connection zones’ in flat and curved hi-resolution LED Project 


The first installation of NanoLumens’ revolutionary NanoSlim™ Engage display is the heart of Telstra’s new Insight Centre, the centerpiece of the telco giant’s 17-story headquarters. See story

ATLANTA, GEORGIA, May X, 2015 – In a first for Australia and the world, NanoLumens, the world’s leading manufacturer and marketer of LED visualization solutions, today announced the installation of the world’s first native 4K 2.5MM LED display, part of a larger NanoLumens solution, at the newly redesigned Telstra Customer Insight Center (CIC) in Sydney, Australia.

Spanning 3600 square metres over the entire second level of Telstra’s 400 George Street office in Sydney’s Central Business District, it houses a 300-person auditorium, workshop and collaboration spaces, partner pop-up installations, a restaurant, and many hands-on technology demonstration areas featuring state-of-the-art business solutions.


Andy Bateman, Director of Segment Marketing at Telstra, explained that the centre was designed to bring together leading-edge technologies, innovations and insights to shift customers’ expectations of what’s possible in their business – and how Telstra can help.
“We care about developing deep, consultative relationships with our customers to deliver value that goes well beyond sales of products and services. The types of solutions that will drive growth and productivity for our customers are abundant, but rely on bringing together the right mix of partners, designers and system architects. The CIC is about bringing all those elements together and co-creating the right solution to give our customers a competitive advantage.”

NanoLumens worked with its regional sales representative, Digital Place Solutions and Portland, Oregon-based design firm Downstream to achieve the goal of realizing a digitally intimate experience through the creation of three unique digital connection zones. The zones consist of a 300-seat auditorium whose focal point is the NanoLumens NanoSlim Engage 2.5MM native 4K LED display. The 7.5-metre X 7.5-metre display — nearly 25 feet square — is the very essence of digital intimacy, bringing incredibly high resolution images into the theatre. That theme is extended to the centre’s Partnership Hub — a Stonehenge-like assembly of three 4.5-mm pixel-pitch NanoCurve displays (3.02m x 4.3m, 3.02m x 8.3m and 3.02m x 3.46m) that go from floor to a reflective ceiling and create an immersive space where product and services solutions take on both intimacy and immediacy.16370859369_048fc514f2_c

The centre’s Insight Ring, which uses a 1.87m x 7.34m NanoCurve display in 4.5MM pixel pitch, accomplishes this immersive effect within a unique curved space that is enveloped by a circular enclosure that’s suspended at 17 degrees in the centre’s newly creation visitor reception area to convey at once a sense of intimacy and openness. There, visitors will be welcomed with bits of their own information, such as their names and titles, via RFID-enabled badges given to them by Telstra. Information about products and services useful to them will be shown on the same display.

“Based on our unique abilities and expertise in custom visualization solutions, NanoLumens was able to deliver a complete visual solution at the highest level of design and reliability, while staying true to the customers vision,” noted Almir DeCarvalho, NanoLumens Vice President of International Sales. “All aspects of this project were custom, from the seamless, curved LED walls that make up the Partnership Hub and Insight Ring to the NanoLumens LED Theater wall — the first 2.5-mm LED display capable of receiving a true 4K signal. In collaboration with our partners, we custom-designed and engineered the displays in U.S. and prepared them for final assembly by Telstra Ivision across the world in Australia, on time and on budget.”

HiRes C1460F62-TELSTRA-SYDNEY-153NanoSlim Engage is designed to allow customers to engage their audiences up close and personal.  The new high resolution, large-scale visualization solution from the industry leader in indoor LED displays comes backed by an unprecedented corner-to-corner six-year warranty and is designed to serve as the ideal display solution for board rooms, command and control centers, and other areas where clear and up-close viewing is required. It is also the first LED display solution able to be both front installed and front serviced. The installation at Telstra marks the first time that this solution has been installed in a customer environment.

“This is one of a series of important new installations that are now underway in Australia and New Zealand,” DeCarvalho said.  “The region is a major focus of our expansion efforts, both now and over the next several years.  Stay tuned to what follows because we have some very exciting projects underway!”


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