Mirvac Broadway (Sydney)
Broadway upgrades its Digital Large Format Portrait Banner 2024
Mirvac Broadway saw the introduction of a stunning suspended double-sided digital portrait banner in 2016. DPS enabled the project with a light weight display solution that could monetise unused internal airspace within the central atrium of the shopping center without incurring any additional structural costs
The DPS solution was a suspended double-sided LED display 2.44m wide x 4.42m high (resolution 512 pixels wide x 928 pixels high – 475,136 pixels in total). The aesthetically pleasing market leading slim form factor at the time was only 165mm deep.
Mirvac Broadway Sydney is located on the fringe of the Sydney central business district and services the growing catchment of Sydney’s inner city and inner west. The centre is anchored by Coles, Kmart, Target, Hoyts, Aldi and Apple Store and includes many more specialty stores. Broadway Sydney is regularly ranked highly in Shopping Centre Council of Australia’s ‘Big Guns’ Awards for annual turnover per square metre.
Following 8 problem free years, roll forward to 2024 and the original display has been upgraded significantly increasing resolution, is lighter and even slimmer with a new LED solution by DPS for Cartology and Mirvac.
The new display is 2.5m wide x 4.5m high (resolution 840 pixels wide x 1512 pixels high – 1,270,080 pixels in total) and a mere 110mm deep.
Making the physical change over was challenging given the location above the travelators and the extremely busy shopping centre that operates long hours limiting works access time.
The original display was installed during a redevelopment program at Broadway that allowed a scaffold system over the travelators, but not possible for the 2024 refresh.
The DPS team developed a complex rigging methodology to firstly pull down and break up the original display for recycling and then install the new super-slim solution. In all the program took only 5 nights, less than the program for the original display installation.
The result is a stunning aesthetically pleasing upgrade that will provide long, and reliable commercial operation being regularly cleaned and serviced by the DPS maintenance team.
For more details and a site inspection with us contact DPS
